38 Instagram Statistics For 2023: The Definitive List
Want to learn more about the state of Instagram this year?
We’ve updated our roundup of Instagram statistics with fresh new data pulled from the latest industry reports and surveys.
Read on to find out how many people are using Instagram this year, the ways they’re using it, and the trends that are shaping the platform.
Editor’s top picks – Instagram statistics
- Instagram has around 2 billion monthly active users… (We Are Social)
- …Which makes it the third most-used social media platform (We Are Social)
- Instagram’s revenue last year was estimated to be around $51.4 billion (Business of Apps)
- Users spend 12 hours per month on Instagram, on average (We Are Social)
- 90% of Instagram users follow at least one brand (BloggingWizard)