Avoiding the Spam Folder: An Intro to Email Deliverability
If your audience never receives your emails, they can’t open or engage with them. Email deliverability can impact your email campaign performance rates without you even realizing it.
This introductory guide to email deliverability will tell you everything you need to know to improve your email deliverability rate and stay away from that dreadful spam folder 😅
What Is Email Deliverability?
Email deliverability measures how many of the emails you send reach its recipients. You can calculate your email deliverability rate by subtracting the number of emails sent by the number of bounces, then dividing that sum by the number of emails sent and multiplying it by 100.
Source: Sendpulse
For example, let’s say you send 20,000 emails and 5,000 bounce. Your deliverability rate is 75 percent, which is okay but could be higher. Ideally, you want a deliverability rate of 95 percent.