Marketing Automation Use Cases & Examples From Top Brands
The use of marketing automation has increased across various industries, giving businesses the tools to engage with customers, nurture leads and increase revenue effectively.
In addition, marketing automation reduces the sales cycle and increases qualified lead generation by 451%.
These are some reasons marketing automation has become an indispensable marketing strategy for many businesses and is projected to reach a market size of 25.1 billion dollars in 2023.Â
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In this blog post, we cover:
- All the key marketing automation use cases (practical applications)
- Factors to consider when choosing a marketing automation platform
- Examples of marketing automation by top brands