What is product-market fit? Examples and strategies to find it
Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. Achieving this fit means finding the right balance between what your customers want and what you can offer.
In today’s highly competitive market, having a great product may not be enough. Businesses also need to deliver a great experience if they want to impress customers. According to the Zendesk Customer Experience Trends Report, 73 percent of customers will leave for a competitor after multiple bad experiences.
Businesses that focus on delivering exceptional customer experiences and service are more likely to drive significant growth than those who don’t—a great product and great CX are the two key ingredients that make customers come back.