Protecting customer privacy in a world of personalization
Recent technological advancements have empowered many organizations to finally offer the level of personalization most consumers want. According to our research, 61 percent of consumers say the faster a company is to offer personalized experiences, the more likely they are to purchase from them.
From that same research, 66 percent of consumers are also willing to share their data if it means getting more relevant and personalized experiences. However, with better personalization comes great risk.
With the majority of consumers (71%) willing to stop purchasing from a company if their data isn’t protected, organizations worldwide must invest in privacy and protection.
Companies need to ensure that the customer data they access and store stays safe—especially as cybersecurity crimes are at an all-time high. With the majority of consumers (71 percent) willing to stop purchasing from a company if their data isn’t protected, organizations all over the world must invest in privacy and protection.