Relationship Selling: 11 Tips to Sell Better and Close More Sales
With economic uncertainty, selling has gotten more difficult with smaller budgets. A sales pitch that might have looked like a long golf game or discussion over dinner in the past now needs to be more targeted and efficient to close without these typical relationship-building activities. Luckily, relationship selling doesn’t need to be expensive.
In relationship selling, you form a deep relationship with your prospect, benefiting both of you in the long term. Instead of selling your product and never contacting the customer again, you stay in touch, giving them personalized recommendations that help them improve the bottom line of their business.
They get to extract value, while you get to exceed quota. In other words, relationship selling is all about being helpful, with the ultimate goal of providing value and retaining the customer. Read more for helpful tips on implementing relationship selling.