Engagement Rate Calculator + Guide for 2023
Engagement rates are the currency of the social media marketing industry.
Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective.
That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to gauge a social campaign’s return on investment. But there are a few different ways to calculate it.
Keep reading to learn more about social media engagement rates — and use our interactive engagement rate calculator to find out how well your accounts are doing.
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
- reactions
- likes
- comments
- shares
- saves
- direct messages
- mentions (tagged or untagged)
- click-throughs
- clicks
- profile visits
- replies
- retweets
- quote tweets
- regrams
- link clicks
- calls
- texts
- sticker taps (Instagram Stories)
- emails
- “Get Directions” (Instagram account only)
- use of branded hashtags