Awin and ShareASale Appoint Gisele Mast as Chief Product & Technology Officer
Former TripAdvisor and Booking.com executive joins to further support the Awin Group’s technology-driven
and customer-centric vision.
A critical new hire, Gisele will be leading Awin and ShareASale’s
global Product & Technology efforts, ensuring the platforms and products
remain at the heart of the companies’ business throughout their martech
transformation. Gisele will work to achieve this while continually improving
the technical ecosystem and simultaneously delivering effective products for
both advertisers and publishers.
“Our industry is at a pivotal inflection point,” said Adam Ross, CEO
at Awin. “After what has been a transformative past couple of years, we wanted
to ensure our growth remained on a trajectory unparalleled by anyone in the
industry. By bringing on talent like Gisele, and prioritizing our product
functionality and capabilities, we ensure our place as a leader in affiliate
marketing and martech for years to come.”