Color Theory 101: A Complete Guide to Color Wheels & Color Schemes
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.
I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts.
Consider this your introductory course to color theory, types of color schemes, and the use of palettes. We’ll be covering the following topics:
- What Is Color Theory?
- Why Is Color Theory Important in Web Design?
- Color Theory 101
- Additive & Subtractive Color Theory
- The Meaning of Color
- The Seven Color Schemes
- How to Choose a Color Scheme
- Color Tools