Texting 101: Your Complete Guide to SMS Short Codes and Why They Matter
With more businesses going online, customers’ inboxes buzz non-stop with marketing emails that may not get opened, especially during the Holidays.
Therefore, the need to integrate SMS marketing into your overall marketing strategy for a better return on marketing investment and message deliverability.
As per a Forbes report, SMS marketing shines with a near 100% deliverability rate and a 98% average open rate compared to email marketing.
While you may not consider SMS marketing a standalone marketing campaign, it works best to integrate it into other marketing efforts for the best results.
Here are a few marketing statistics showing the need to integrate SMS marketing into your overall marketing strategy.
To better understand SMS marketing, you must understand SMS short codes and how they work.Â
Source