Why Content, Not Customer Service, Is the Heart of Customer-Centricity
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Let’s face it: Everyone is doing more with less. Whether that’s because of layoffs, reduced budgets, or just the general impact of today’s economic uncertainty, teams are scrambling to keep the customer experience bar high while taking on more responsibilities.
And when things get busy, one of the first things that teams let slip is the focus on the customer.
When you are up against a deadline for content or a campaign, customer-centricity is easy to bypass. Because of that, the burden often falls on Customer Service to carry the torch, and many claim that Customer Service is the heart of customer-centricity.