MarketingProfs
Four Tips to Help You Find Your Optimum Content-Marketing Mix
Dabbling in every kind of marketing content means you do none truly well. But you can build an optimum content-marketing mix when you consistently create…
Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show
Marketing Content – Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with…
Seven Major Design Trends for 2024 [Infographic]
Marketing Content – What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed…
When Do B2B Buyers Contact Vendors?
Demand Generation – B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements…
Generative AI in Marketing: How B2B and B2C Adoption Differ
Artificial Intelligence – Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms…
Generative AI in Marketing: How B2B and B2C Adoption Differ
Artificial Intelligence – Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms…
The What, Why, and How of Community- and Brand-Building for B2B Marketing | Marketing Smarts Live Show
Building communities and enhancing brand are becoming the focus of B2B marketing. Episode guest Mark Schaefer delves into the topic and the future of …
The Incredible Amount of Data Generated Online Each Minute [Infographic]
Online users–more than 5.2 billion in 2023–generate and consume immense amounts of data across high-traffic platforms and applications. See stats from…
How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media
Radio and podcast appearances can be powerful ways to spread your message to avid listeners who might convert into potential leads. But you have to know…
Brand Differentiation Through Experience Innovation | Marketing Smarts Live Show
As the market and customer behavior change rapidly, businesses quick to adapt can use the opportunity for brand differentiation through CX innovation.