How to Do A Content Gap Analysis to Outrank Your Competition
Reading Time: 11 minutes
Supporting customers and prospects throughout the entire customer journey is pivotal to boosting conversions and developing long-term customer relationships.
But catering to customers at every touchpoint isn’t always straightforward. To truly support your customers and bring value to their lives, you have to find the gap between what they need and the value that you’re bringing to the table.
By identifying the missing pieces and filling in the gaps, you’re not only providing exponential value, but you’re also putting the customer first. An absolute must if you want to outrank your competition.
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There are many approaches you can use to meet customer needs throughout their relationship with you. In today’s article, we’re covering one of the most effective.