Attention Interest Desire Action: Use this to get, and keep, people reading
AIDA (Attention Interest Desire Action) is arguably one of the most well-known and widely-used copywriting formulas out there.
It’s a guide for writing persuasive copy that grabs the reader’s attention, generates interest, creates a desire for the product or service, and encourages the reader to take action.
A classic marketing model still relevant today
Attributed to Elias St. Elmo Lewis, the Attention Interest Desire Action formula was created after Lewis wrote about 3 principles all advertisements should include:
“The mission of an advertisment is to attract a reader, so that he will look at the advertisment and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it.
E. St Elmo Lewis