3 Tricks to Localize Your Google Ads (With Examples!)
Local businesses know how important it is to be found in their communities when users search online. However, it can be difficult for small local businesses to compete with national brands that can afford to outspend them on Google Ads. Instead, local businesses need to be smarter and make the most of targeting their local area within Google Ads.
But local advertisers have some powerful tools when it comes to advertising online. More than 80% of consumers would prefer to shop locally–and nearly 60% would even pay more to support a local business! Savvy advertisers can take advantage of this and highlight their local status when customers are searching for their products and services online.
In fact, Google Ads and Microsoft Ads have several features that any local business should take advantage of to have their ads stand out in their local searches. So, here are my top three strategies for localizing search ads.