Navigating the Wild West of B2B Marketing: A Playbook for Success
Something’s definitely amiss in our B2B marketing efforts, and guess what? Customers aren’t just feeling it; they’re practically tapping us on the shoulder to let us know.
You might be strutting around thinking your B2B setup is the cat’s pajamas when it comes to personalized customer experiences. Well, you’re not alone in that delusion. A recent Twilio study revealed that a whopping 75% of businesses are patting themselves on the back, thinking they’re delivering top-notch personalized customer experiences. But here’s the kicker: more than half of customers are saying, “Eh, it’s okay, I guess.” Average, bad, or poor – that’s the feedback.
We all know marketing isn’t about the old one-size-fits-all gig anymore. But in this era of B2B shake-ups, delivering relevant, tailor-made content to our prospects and customers is giving many of us a headache. So, what gives?