How to Use Content Pillars for Your Social Media Strategy
Let’s see how you should be managing pillars for social media channels:
- Build a content bank for each pillar
- Leverage events to enrich your pillars
- Engage with and listen to your audience
- Tie the pillars in your email strategy
- Use the pillars for content diversification
- Monitor your analytics and optimize
- Build a winning content calendar
1. Build a Content Bank for Each Pillar
Moving onto the concrete tips regarding solid content pillars, it’s important to understand that each of your social media networks deserves its own pillar. There can be a lot of overlap between these pillars, depending on a variety of factors and your brand’s goals on these networks. You don’t need to come up with completely unique ideas and pillars for each.