Best copywriting niches in 2023 for new freelancers
A copywriting niche is when a copywriter only writes for a specific market or industry.
For example, you can choose to only write for eCommerce businesses or only for SaaS companies.
What is niching?
To niche or not to niche – that is always the question.
There is no right or wrong answer to this. Some freelance copywriters do quite well as generalists.
But others prefer to niche in a specific industry to help them grow their business.
Let’s cover two definitions first:
These are really important for you to understand before moving forward with this post.
Niching – choosing to write for a specific industry or group (ex. healthcare, course creators or dog trainers)
Specialization – choosing to write a specific type of copy for all industries (ex. sales pages, landing pages or emails)