CX Trends 2023: Immersive CX marks the dawn of a new era in service
Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.
Last updated January 18, 2023
If there has been one constant over the past three years, it’s change—how we work, live, and consume have all been radically transformed, and as a result, businesses have witnessed dramatic shifts in consumer expectations.
What is immersive CX?
The trends driving the move toward immersive CX
Trend 1: