Cyber Monday broke records this year, with almost $12 billion in US sales
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Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation, which plays a big part in the cost of goods also increasing.
Record numbers for Shopify. Shopify reported that 52 million consumers globally spent $7.5 billion on Shopify merchants, a 19 percent increase over last year.
“Consumers voted with their wallets over Black Friday and Cyber Monday by shopping with independent businesses,” said Shopify President Harley Finkelstein. “The future of commerce is on any surface, whether that’s shopping online or in store.”
- Pokémon cards
- Legos
- Hot Wheels
- Disney Encanto
- LOL Surprise dolls
- Cocomelon and Hatchimals toys
- Gaming consoles PlayStation 5, Nintendo Switch and Xbox Series X
- Games FIFA 23, God of War Ragnarök, Madden 23, NBA 2K23, and Pokémon Scarlet & Violet
- Toys, 684% increase
- Electronics, 391% increase
- Computers, 372% increase
- Sporting goods, 466% increase
- Appliances, 458% increase
- Books, 439% increase
- Jewelry, 410% increase
- Smart TVs
- Apple AirPods
- Apple MacBooks
- Tablets
- Smart watches
- Instant pots
- Air fryers
- Average discount rates hit 30%
- The use of Buy Now Pay Later (BNPL) and other payment options rose by +5% YoY, while the average order value for BNPL went down by 5% in the U.S.
- Chatbot messages increased 53% on Cyber Monday compared to 2021