Data Draws the Big Picture: Why and How to Use Data Visualization
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In the current marketing landscape, gathering and effectively employing customer data is no longer a luxury. It’s a necessity.
A stunning amount of raw data is continually being amassed by a variety of new tools, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data used by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes. And though that is certainly an impressive statistic, it does not take into account the ways that data was communicated.