Digital agency workflow: How email marketing teams work to achieve their goals
How can a digital or email marketing agency build all work processes so the team achieves its goals without losing a creative approach to solving client marketing problems?
In this article, we tell you about the key features of the work of an email marketing team: how the process of working on email newsletters goes and what tools help to be effective.
Preparing this article, Stripo was assisted by Svitlana Fursa, head of the Retention marketing department of the performance marketing agency Promodo. She shared with us the workflow of their team. Now the team manages about 40 current email marketing clients. Since 2017, they have had more than 250 clients. Most of the clients are Ukrainian, but there are also foreign ones.