2023 consumer behavior trends & insights
Join our Google analysts as they discuss three key behaviors making the consumer journey what it is right now. For example, about a third of consumers globally in surveyed markets are spending more time making decisions, considering more brands, and considering more stores and retailers. Take a closer look at the latest insights and trends from Google Search, and learn how to apply these findings to your business.
Explore search and trend analysis in our Insights Jam series, or visit the Think with Google YouTube channel.
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Ashley Wells: These days, the consumer journey is more complex than ever. Trying to predict shoppers’ next steps can feel a little daunting. But understanding the evolution of their unique behaviors can help you reach the right person at the right time with the right messaging platform. So today we’re discussing three key behaviors that make the consumer journey what it is right now.