Alt IDs: An Improvement or Replacement in Adtech?
The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and others thinking Alt IDs are an improvement over past targeting capabilities.
From where I sit, Alt IDs really are a means of providing sophisticated, precise, and consumer-centric insight while adhering to today’s evolving privacy regulation and expectations. They’re a true improvement over targeting and measurement capabilities of the past.
Catching Up on Prominent Targeting Choices