How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behaviour
The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the ‘dark web’ to proven strategies in repurposing content.
Key Takeaways
In this episode you’ll learn:
- The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.