How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona.Â
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There are many factors of customer behavior you’ll need to create a buyer persona that can’t be siphoned from a demographic survey alone. Combining different research methods to form a detailed buyer persona is the way to go.
In this post, we show you the research-driven method of creating buyer personas. In just a few thoughtful steps, you’ll walk away with consumer stories and profiles that represent your customer base.