12 CRO metrics to track conversion rate optimization performance
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- Conversion optimization
By Josh Gallant
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Updated on April 27, 2024
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9 min read
What gets measured gets managed.
You’ve heard it before—you’ll hear it many times again.
But with conversion rate optimization (CRO) in particular, what should you be measuring to make sure you’re managing the right things? How do you avoid the “measure everything” trap that ultimately leads to you and your team feeling overwhelmed and taking no action at all?
That’s the question we’re here to answer today.
And don’t worry, this isn’t another one of those “150 metrics you MUST measure…” roundups that only makes the problem worse. We’ve narrowed our list down to just 12 metrics worth paying attention to.