2024 Digital Marketing Trends shaping the Future of Marketing
Actionable steps across the pillars of digital marketing from our recent report
Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest in Open AI ChatGPT, as an example. Marketers also have to contend with the complexity of the many channels we need to track in our analytics such as organic and paid search, social media, display, and email marketing.
Our latest research on digital marketing trends for 2024
Each year, at Smart Insights we review the latest trends to suggest actions marketers can take to tap into the opportunities offered by the latest trends. In this article, I’ll recommend the latest innovations businesses can use from across the customer lifecycle below using our RACE digital marketing framework. We’ve also invited other specialists to give their advice on 2024 digital marketing trends for different channels from AI and content marketing to social media and web design.