Smart Insights
How to use Standard Operating Procedures (SOPs) for marketing
How to use Standard Operating Procedures (SOPs) for marketing Do you, or your organization use SOPs for digital marketing activities? You may not have…
The best Generative AI tools for writing marketing plans and strategies?
The best Generative AI tools for writing marketing plans and strategies? From the obvious tools like ChatGPT and Google Gemini to the less obvious like…
Marketing strategy integration: Align your objectives with your vision
An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business.
What is Integrated Marketing? [Definition and case studies]
Definitions of Integrated Marketing plus why integrated omnichannel marketing is essential for business succes with real-life case studies
6 categories of laws on social media and digital content marketing
6 categories of laws on social media and digital content marketing Guidance on the latest digital media legal compliance legislations for social media…
10 recommended AI copywriting tools for creating marketing content in 2024
10 recommended AI copywriting tools for creating marketing content in 2024 What are the most popular free and paid marketing writing assistant tools using…
15 best prompts for using ChatGPT for digital marketing
15 best prompts for using ChatGPT for digital marketing 15 practical examples of GPT-3/GPT-4 prompts to support content marketing, email marketing, search…
How to use SWOT/TOWS analysis for prioritization [Matrix]
Create a SWOT analysis to define digital marketing strategy using the TOWS planning technique. Audit your internal environment and the external marketplace…
A briefing on the latest updates to ChatGPT relevant for marketing and business
A briefing on the latest updates to ChatGPT relevant for marketing and business How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins…
2024 essential digital marketing tools [Infographic]
Use our updated digital marketing tools infographic to manage how you use marketing technology to inform your digital marketing strategy