Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the year having included demand generation, better measurement of marketing impact, and content alignment with the customer lifecycle, according to newly-published survey data. MarketingCharts
Tighter budgets are extending the B2B purchase cycle
38 percent of B2B buyers have been conducting more stringent return-on-investment (ROI) analysis during 2023, with 31 percent having increased the research time they spent surrounding purchase decisions, while 31 percent said they have had to postpone potential purchases because of budget freezes — three of numerous findings included in recently-released survey results. MarTech