Generative Search: How AI Will Transform Marketing ft. Mike Kaput [Endless Customers Podcast S.1 Ep.23]
About this Episode
If you’re like most of the professional world, the first you really heard about AI was the launch of ChatGPT.
Not so for Mike Kaput.
He’s been studying AI for more than a decade. For him, ChatGPT was less of a revelation and more of a culmination.
Today, he and Paul Roetzer have been monitoring AI and its potential impact on marketing for years. Together, they wrote the widely-cited Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. They also run the Marketing AI Institute, where Mike is the Chief Content Officer. Each year, they host MAICON, the Marketing and Artificial Intelligence Conference.
At a time when too many phony thought leaders release garbled prophecies and our LinkedIn feeds are choked with posts about AI that are written by AI, Mike is an anomaly: someone thoughtful and well-informed.