How Being Strategic About Content Development Can Boost Results and Save Time and Money | Marketing Smarts Live Show
In the dynamic realm of content marketing, strategic thinking is not just beneficial; it’s essential.
That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled “How Being Strategic About Content Development Can Boost Results and Save Time and Money!”
The show featured content expert Ahava Leibtag, president and owner of Aha Media Group, a copywriting, content strategy, and content marketing consultancy.
The conversation constituted a masterclass in content strategy, exploring various aspects of content development and emphasizing the importance of a strategic approach.
Key Takeaways:
- Understanding your audience. The first step in a strategic content approach is understanding your audience: What are their needs, challenges, and pain points? That understanding forms the foundation of any effective content strategy.