How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business practices are under close review.
As more regulatory entities across the globe investigate how much influence, dominance, and power Alphabet (and companies like Meta, Amazon, Apple, etc) have, there’s a growing chance they’ll be forced to split up. The reality is, all of these companies work in advertising and heavily influence the state of the digital advertising industry based on the data they collect and provide. All eyes should be on where regulators land in terms of how they perceive Alphabet and others’ position in the market.
Statista