How Social Media and CRM Integrations Can Improve Your Customer Relationships
Customer relationship management is one of those subjects that changes more often than it keeps still. The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world.
Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.
In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.