How to create an effective pharmaceutical marketing strategy in 2024
Combine opportunity, strategy, and action to identify the right approach for your pharma brand
The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the way pharma brands communicate and deliver their products: consumers are becoming more knowledgeable and proactive, whilst businesses are having to adapt to an increasingly digital-first world.
And this has all happened alongside broader trends which KPMG believes will have a significant impact on revenues and business and operating models:
“The pharmaceutical sector is at a crossroads. In a heavily disrupted marketplace, characterized by shifting payer attitudes and patient empowerment, neither incremental adjustments nor steady evolution are likely to halt the decline of the traditional pharmaceutical business model.”