How To Start A Newsletter
Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception.
Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. It’s not unusual to be subscribed to 10 completely different newsletters – I’m probably subscribed to twice that number. Additionally, while platforms like Twitter or TikTok are at the mercy of ever-changing algorithms, your email list is something you own and control.
Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Growing an email list allows you to create a community off social media, what Jay Clouse calls moving your audience from discovery to relationship.
— Jay Clouse (@jayclouse) July 24, 2023