How Will AI Search Impact SEO? Chris Penn Provides the Best Answers Yet
There have been lots of questions swirling in marketing circles about how artificial intelligence (AI) will impact search engine optimization (SEO), and how SEO and content marketing practices will need to change to take advantage of AI. In a recent newsletter, Christopher S. Penn provided some of the best answers to date.
His entire article is well worth a read, but it’s close to 2,200 words. Until you have time to get to that, here’s a quick summary of his main points.
AI-Based Search Will Take Off — Here’s Why
Penn believes the popularity and use of AI-based search will ramp up quickly for two main reasons:
First, it gives you the bottom-line answer without scrolling through intrusive ads and pointless graphics. Ever click on a click-bait headline and then have to scroll endlessly through ads and crap to get to the one nugget of information you really wanted? Yeah, AI search just gives you that nugget.