Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge.
The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take out loans in the victim’s name, obtain government benefits, rent apartments, or even get medical services using the victim’s identity and insurance information. Some common methods used by identity thieves include:
- Stealing wallets, purses, mail, or going through trash to find personal documents
- Skimming credit/debit card numbers when processing payments