How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week.
The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase in Reddit results in Google SERPs. The allegation is that driving more traffic to Reddit will generate more content that Google can then utilize to train its AI. While this appears to be a rigged system, it’s not something we’ll be able to change any time soon… so instead, we need to roll with the punches and look to utilize it.
In short, if Reddit owns the search results, your brand must be on Reddit. Additionally, if Reddit content is going to be used to train Google’s AI, getting your brand visibility in AI results is also critical.