Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job done. This one-hour meeting is infinitely valuable to the success of our business.
Effective internal communication is the lifeblood of any successful business. It plays a crucial role in fostering a cohesive and engaged workforce, ensuring that everyone is aligned with the company’s vision, goals, and values. On the other hand, neglecting to establish a coherent internal communication strategy can give rise to several challenges that hinder the company’s growth and success.