B2B PPC: The ultimate guide to B2B paid search strategy
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- Pay per click
By Josh Gallant and Jacob Baadsgaard
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Updated on June 4, 2024
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21 min read
Do paid search and social ads actually work in B2B when deal cycles are long, or is it still just a game of referrals, handshakes, and trade shows?
That’s the question we’re here to answer today.
Spoiler: Yes, it absolutely can work.
But, building a winning PPC strategy and managing successful campaigns that generate positive returns isn’t as simple as launching a few basic, out-of-the-box Facebook ads and calling it a day.
In this article, we’ll help set you up for success with PPC advertising. We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for.