How Should LinkedIn Algorithm Changes Affect Your Strategy?
B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out.
But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands. If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone.
The algorithm used by LinkedIn to determine which content shows up on whose feeds is, in many ways, a mystery. But there are plenty of publicly available details and insights to help you shape your content strategy – including recent revelations from LinkedIn itself.