Why Short-Form Videos Are Vital Tool for Reaching Your Audience
This year, 90% of global advertisers increased their investment in short-form video content. And that’s no surprise to me, a video trainer who works on the front lines with clients. Short-form video is everywhere. Of course, it’s on Instagram and TikTok, but short-form video is also on LinkedIn — and it’s heavily promoted on YouTube.
In short, wherever your audience hangs out online, they’re consuming short-form video. Which makes it an essential part of any modern marketing strategy.
To learn more about what it is and why you need it — as well as tips for getting started — keep reading.
Short-form video: What is it?
As the name suggests, short-form videos are, well, short. They may be as long as a minute, or even 90 seconds, but are usually 30 seconds or less. Some are as short as 10 seconds.