What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!
As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this:
via GIPHY
The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may not be as maneuverable or quick as a shuttlecraft, but it makes up for it in power, stability and longevity.
For anyone working in an enterprise-level business, that description should sound familiar. There are advantages and disadvantages to being one of the biggest companies in the world, just like being one of the biggest ships in Starfleet.
When our team at TopRank Marketing talks about B2B brands, we think of enterprise brands as the biggest and most influential global brands that have 500+ employees and/or annual revenue of $1B+.”
– Katelyn Drake, Director of Agency Marketing