What is your digital marketing maturity?
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation
Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That’s why at Smart Insights we have always championed using digital marketing maturity models as a simple technique to assess your digital marketing effectiveness. Smart Insights Members have a wealth of digital marketing auditing resources and training solutions for digital upskilling.
If you’re new to the concept of reviewing or assessing digital marketing maturity, you might ask why it’s considered necessary. The value in reviewing digital maturity is that it can quickly give you a ‘line in the sand’ benchmark for your organization’s digital marketing activities to improve upon. In today’s digital landscape, comparing your digital maturity to similar competitors is an important aspect of understanding your customer’s experiences of your brand.