3 Signs Your Company & Marketing Teams are Facing a Crisis of Disconnection
Let’s face it – companies have a unique set of challenges ahead of them in 2023.
We’re all aware of the obvious ones. Adjusting to a post-pandemic world, a looming recession, geo-political tensions, the list goes on.
But while we plan around these macro events that are largely out of our control, a crisis brews within many companies.
It goes unseen because this crisis isn’t making global headlines – it hides in the spaces between us.
Between two co-workers who have never met in person. Between the countless apps central to our jobs that don’t integrate with one another. Between marketers and their customers, who understand and trust each other less, despite having more information than ever.
So how do you fix a crisis made up of invisible factors, many of which we don’t (yet) measure?