The Ultimate Guide for Creating Diversity-Friendly Ads
Introduction
We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by 2044 the sum population of all minorities will surpass the population of white Americans.
Any savvy businessman or marketer knows that this means their brand needs to adapt fast or be prepared to get left behind.
We hope, with this article, to help your business transition its online advertising into a more diversified one.
Diversity in Ad Campaigns is a No-brainer
Diversity in Population is Growing Fast
According to Maryville University, current data shows that growth among racial and ethnic minority groups is outpacing that of Caucasians, indicating that America is becoming more diverse.