eCommerce Sales Funnels 101: A Comprehensive Guide for Beginners
If you want to succeed in your online marketing efforts, drive more customers toward your business, and increase your sales, you need to know everything about your potential customer.
This is one of the most common pieces of marketing advice given to people.
After all, you cannot just start your eCommerce site and expect people to jump at it with their wallets wide open.
You need to make your target audience aware of your products and give them offers they cannot refuse. And for that, you need to understand exactly who your potential customers are and their needs and expectations as well. You need to map out their buyer’s journey, understand what leads them to convert, and what makes them abandon their carts.
But how will you achieve all this? How will you determine your target audience and understand what triggers their buying decisions?
Source: Pixabay