Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Search Engine Land » SEO » Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout.
Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list.
The same is true for your ecommerce website. Organization is critical for a good user experience and good SEO.
Also, imagine having “toilet paper” on your list, but the signs on the various rows say no such thing.
And according to this imaginary grocery store, “toilet paper” is called “tissue for your bottom.”Â