How to master Google News optimization to boost content visibility and traffic
Let’s set the record straight. Google News optimization is not only for news sites.Â
Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy.Â
Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share.Â
Google News aggregates and amplifies story exposure
Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics.
I say “somewhat newsworthy” because what Google defines as “news” is now lax.
The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content.